Landing Sites from Simon Sellars on Vimeo. This short film is based on the ‘reversible destiny’ theory of architects/conceptual artists Arakawa and Gins. I made it for a seminar I taught at the Spatial Information Architecture Laboratory, RMIT University. Turn up the volume.

I’m a writer, editor and digital strategist. 


Since 2012, I’ve been working at RMIT University as Senior Social Media Analyst (now Senior Digital Analyst), designing and delivering University-wide social media policy, training and strategy. The role has evolved to cover digital strategy across social, mobile and web channels.

My personal Twitter account posts items mainly of a Ballardian nature. I’ve got Tumblr, Instagram, Vine and Twitter accounts linked to an overarching project, Applied Ballardianism – my ‘memoir from a parallel universe’. I curate another occasional Tumblr, Social Dead Zone, about what happens to online identities when people die.


In 2009, I graduated from Monash University with a PhD in cultural studies and comparative literature. My thesis was on the work of J.G. Ballard. I subsequently taught in cultural studies, architecture and digital media and worked as a researcher at the major Melbourne universities.

My academic publications include five journal articles, two reviews, four book chapters and co-editorship of two books and one journal. Besides my work on Ballard, I was known as a scholar of utopia and dystopia – but mainly dystopia.


In 2004, I became a Lonely Planet travel writer, co-writing guidebooks to Japan, Micronesia and the North Pacific, the Netherlands and Australia. I co-wrote Micronations: the Lonely Planet Guide to Home-made Nations and visited Sealand, the most infamous, inaccessible micronation of all.

From 2005-10, I wrote a series of articles on film and architecture for Australian and international newspapers, websites and magazines. I was RealTime’s magazine’s in-house animation and short-film critic during this time.


In 2000, I founded Liquid Architecture, a national festival of sound art, now in its 14th year.


In 2002, I became an editor at Lonely Planet Publications.

In 2011, I became editor of the magazine Architectural Review Australia (AR). I redesigned and relaunched AR to include architecture and urbanism from the Southeast Asia region, rebranding it as Architectural Review Asia Pacific in 2012. I co-designed the concept for AR’s first iPad edition.

Following on from my immersion in Ballard studies, I conceived and co-edited Extreme Metaphors: Selected Interviews with J.G. Ballard, 1967–2008, published by Fourth Estate in 2012.


In 2002, I founded Sleepy Brain, an online magazine covering Melbourne’s artistic underground. Sleepy Brain has been archived by PANDORA, the National Library of Australia’s Web Archive, as an “Australian online electronic publication of national significance”.

In 2005, I founded Ballardian, a popular online resource that documents the work and influence of the novelist J.G. Ballard. Ballardian has featured interviews with Ballard and writers Bruce Sterling, Michael Moorcock and Iain Sinclair. It has been reviewed in newspapers and magazines and has featured on the reading lists of many university courses, mainly literature and urban design.

From 2005-06, I received a City of Melbourne arts grant to publish Subterrain, a print magazine written by and about Melbourne’s homeless and marginalised men and women.

That’s about it.

Please contact me if you’d like to commission, collaborate or get in touch.

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Selected Writing